Othello Overview

Othello is a real-time sales coach that gives reps live, on-screen guidance during video and phone calls. It solves the biggest gap in sales coaching: leaders provide playbooks and training, but reps rarely execute perfectly in the moment. Othello closes that gap by guiding reps at the exact second they need it, so best practices show up in real conversations, not just in training docs. By helping reps say the right things consistently in meetings, Othello increases win rates, shortens sales cycles, and raises the baseline quality of every call across the team.

Othello delivers real-time coaching through a purpose-built, ultra low-latency sales model trained on millions of sales conversations. It listens to the call, understands what the buyer is saying, and generates short, specific prompts that are usable immediately, like what question to ask next, how to respond to an objection, when to quantify impact, and how to lock in next steps. Othello also captures key moments automatically, drafts follow-ups based on what was actually said, and keeps CRM records clean without reps doing manual admin work. In under a year, Othello has partnered with several of the world’s largest organizations, from industrial leaders like U.S. Steel to finance teams like S&P Global. Customers measure impact through close rate lift, shorter sales cycles, faster ramp times, and consistent, high-quality conversations across teams. Othello has renewed every pilot and renewed every customer.

Case Study

S&P Global’s financial data division faced long ramp times and uneven rep performance. Despite having strong playbooks and experienced managers, reps struggled to apply strategies effectively during live customer calls. Othello deployed real-time in-call coaching, automated CRM updates, and intelligent follow-up workflows.

Results after 6 months

•  +14% win rates

•  –9% sales cycle length

•  –30% new rep ramp-up time

•  Near perfect adherence to sales best practices